Driving consumer demand through strategic objectives
We now offer exclusive Sight holder and accredited buyer sales program. This initiative has been moulded to the global demand for rough diamonds whereas bulk purchasers of rough diamonds can benefit from a term contract covering the sale of rough diamonds over an agreed upon period. We also offer accredited buyers the opportunity to secure hoc agreements.
The strategic objectives of siteholders are to drive consumer demand, encourage efficient distribution and uphold the good reputation of diamonds.
But in addition, as the market continues to mature, greater emphasis will be placed on more efficient distribution of rough, more cost-efficient marketing investment as well as the individual strengths of Sightholders.
With a transparent system in place, businesses can apply to buy from us and our sales approach ensures we live up to the high standard of our diamonds.
Applicants must meet a range of financial and ethical compliance requirements to become Sightholders or Accredited Buyers.